The Museum Manifesto

  • Share your own wonder – Show your excitement on a subject to others. The main goal isn’t always to educate people, but to provide a sense of curiosity and discovery.
  • Transform visitors – Give an access to new, unconventional contents. Make people feel they are stepping to different worlds of information.
  • Encourage exploration – Allow visitors to think and want to discover more on what they see. Open doors to new ideas.
  • Provide an atmosphere – Design a space with a specific personality depending on the subject. Either wide and open or small and intimate, create a mood, inspire and generate a behavior in visitors.
  • Be playful – Give a personal approach to the display of content. Allow people to explore with all their senses and their body. Don’t take it too seriously.
  • Tell a story – Use narratives to organize the information. This can go through beginning, middle, climax and end, or any other structure.
  • Trigger memories – Use associations to explain things. Help people connect with their own life and preexisting knowledge. Use their emotions to help them identify with your contents.
  • Guide the journey – Immerse visitors and help them find their way through the exhibits. Give clues on how to navigate there.
  • Don’t overwhelm with information – Allow people to feel engaged in the objects themselves instead of the captions. Don’t try to explain everything.
  • Give space to rest – Between different sections and inside the exhibitions, there should be comfortable spots to think, talk and contemplate.
  • Integrate the community – Invite people interested in the subject, organize activities and workshop. Encourage participation and discussion.
  • Open your doors – Have space for other activities, Create a friendly environment for people to gather even if they are not visiting the exhibitions.
  • Be a part of the neighborhood – Connect with your surroundings, design open spaces, expand your social network. Merge with the life of the city.


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